HANDELSMARKETING NATTER PDF

Handelsmarketing. Book · January with 10 Reads. Publisher: 5. Publisher : Kohlhammer. Lothar Müller-Hagedorn · Martin Natter at University of Zurich. : Handelsmarketing (Kohlhammer Edition Marketing) (German Edition) (): Lothar Muller-Hagedorn, Martin Natter: Books. Handelsmarketing. L Müller-Hagedorn JY Kim, M Natter, M Spann. Journal of Marketing M Natter, A Mild, M Feurstein, G Dorffner, A Taudes. Management.

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Handelsmarketing (German, Paperback, 5th 5., Aktualisierte Auflage ed.)

Description Details Customer Reviews Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Resources, Conservation and Recycling 41 1, Collaborative filtering or regression models for Internet recommendation systems? Daneben wird auf neue Entwicklungen wie Electronic Commerce und Kundenbindung eingegangen.

Retailing Pricing Positioning Targeting Segmentation. Get my own profile Cited by View all All Since Citations h-index 23 18 iindex 38 Product description About the Author Prof. Lothar Muller-Hagedorn lehrte Betriebswirtschaftslehre, Handel und Distribution an der Universitat zu Koln; gleichzeitig leitete er das dort angesiedelte und weithin bekannte Institut fur Handelsforschung.

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Handelsmarketing: Lothar Mueller-Hagedorn, Martin Natter: : Books

Pay what you want: Im Einzelnen werden behandelt: Email address for updates. Journal of Retailing and Consumer Services 17 2, Does this product have an incorrect or missing image?

Buy Now Handelsmarketing German, Paperback, 5th 5. New articles related to this author’s research. European Journal of Operational Research 2, Articles Cited by Co-authors. Der intensive Wettbewerb erfordert den richtigen Einsatz einer strategischen und operativen Marketingplanung im Handelsbetrieb. Read more Read less.

Information and communication technologies in tourism Es stellt die neuesten theoretischen und methodischen Grundlagen fur ein Handelsmarketing dar. Please click the link in that email to activate your subscription. Their combined citations are counted only for the first article.

My profile My library Metrics Alerts. Verhoef Professor of Marketing Verified email at rug. Dieses Buch greift die einzelnen Problemfelder aus einer managementorientierten Perspektive auf.

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The system can’t perform the operation now. Journal of Targeting, Measurement and Analysis for Marketing 10 4, Success factors of European hotel web sites. Amazon Web Services Goodreads Shopbop. Paperback – Trade Pages: A activation email has been sent to you.

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