This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, . E-business and E-commerce Management: Strategy, Implementation and Practice. Front Cover. Dave Chaffey. Financial Times/Prentice Hall, – Business. Fourth Edition • • • E-BUSINESS AND E-COMMERCE MANAGEMENT STRATEGY, IMPLEMENTATION AND PRACTICE DAVE CHAFFEY E-Business and.

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Digital Business and E-Commerce Management. Whether you’re an undergraduate or postgraduate student studying e-business and e-commerce, or a business manager, “E-Business and E-Commerce Management” is the essential text to help you keep pace with technology, strategy and implementation.

Supply chain management 7.

A Guide to Student E-business and E-commerce Management: It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links. Home Contact Us Help Free delivery worldwide.

The Best Books of E-business and E-commerce management: Account Options Sign in. Introduction to e-business and e-commerce 2.


E-business and E-commerce Management: It is an engaging read, packed with real-life examples and case studies. A Guide to Student Back cover copy E-Business and E-Commerce Management, 4th edition What approach to e-business strategy should you follow?

Which processes should be your priorities? Teaching chffey with case notes, PowerPoint slides, a testbank show more.

E-Business and E-Commerce Management : Dave Chaffey :

Other editions – View all E-business and E-commerce Management: Here are just a few reasons why you should read “E-Business and E-commerce Management”: Account Options Sign in. Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses.

Check out the top books of the year on our page Best Books of Dave ChaffeyWeaver No preview available – My library Help Advanced Book Search. Description Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Read, highlight, and take notes, across web, tablet, and phone. Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.


A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization. It takes an integrative approach drawing on new and existing perspectives and models from many disciplines Read, highlight, and take notes, across web, tablet, and phone.

Product detail Title no longer available. Covering all aspects of e-business including strategy, digital marketing and supply chain evusiness, “E-Business and E-Commerce Management” gives you the benefit of: How much do you need to invest in e-business? Implementation and maintenance Glossary Index. A unique active learning approach is used with activities and global case studies integrated with the text to illustrate concepts and challenge student thinking.