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Mode of Delivery Face -to- Face. Defining the research process by marketing communication research models. Defining; marketing research, marketing information systems, marketing communications.
To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.
Recomended Optional Programme Components None. Assessment Criteria To be announced.
Introduction to marketing communication research methods and teach the students how these will be used in the business world. Understanding and being able to use the models and processes of marketing communication research.
COURSE UNIT TITLE
Course Contents Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies pazarlamaa pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam.
Work Placement s Ykswlen. Course Policies and Rules To be announced.
Lectures and presentation of student assignments. The course consists of the following topics: Prerequisites and Co-requisites None.
Name of Lecturer s Assistant Professor Hidaye Aydan Bilgilier Learning Outcomes 1 Understanding llkeleri importance of research, marketing research and marketing communication research. Weekly Detailed Course Contents Week Theoretical Practice Laboratory 1 Explaining the concept of research and defining its importance in the field of marketing communications 2 Explaining the terms; data, information, primary and secondary sources 3 Defining; marketing research, marketing information systems, marketing communications 4 Defining quantitative and qualitative research and the concepts of positivism, post-positivism.
Defining the method of interview in ylselen communication research. Explaining the terms; data, information, primary and secondary sources.
Explaining the concept of research and defining its importance in the field of marketing communications. Term or Year Learning Activities. Offered By Logistics Programme. Contact Details for the Lecturer s suhal.
Dokuz Eylül University Information Package / Courses Catalog
Defining quantitative and qualitative research and the concepts of positivism, post-positivism. Language of Instruction Turkish. Explaining the research process by marketing communication research models.
Offered to Logistics Programme. Explaining the importance of defining the data correctly in the research process. Ilkleri and being able to use qualitative and quantitative research, positivism and post-positivism. Course Objective To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies. Transfering the use of data, information and knowledge in research.
Understanding the importance of research, marketing research and marketing communication research. Within the context of this course, students are pazwrlama to actively participate in class discussions on especially international e-marketing strategies with their advantages and disadvantages.
Office Hours To be announced.