Iniciaron comercialmente en Armenia. El 20 de noviembre de se creó la empresa confecciones Leonisa. Se incorpora en su fuerza de. CASO LEONISA. SOLUCION MERCADO CENTROAMERICANO Asegurarse de que la empresa distribuidora del producto cumpla con la función de vender el. También se explican los orígenes de Leonisa y se hace una descripción de DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR. COLOMBIA ESTUDIO DE CASOS Innovación presentación editor PYMES.
|Published (Last):||23 October 2012|
|PDF File Size:||15.18 Mb|
|ePub File Size:||4.42 Mb|
|Price:||Free* [*Free Regsitration Required]|
The corporate center controls the compliance with the competitive and operational strategy, carrying out frequent audits to guarantee the execution of the guidelines transmitted from the headquarters.
InLeonisa began its process of internationalization to the Caribbean Islands and Venezuela, through the sale of its flagship product, the reference brassiere.
California Management Review38 1 The management of information and managers in subsidiaries of multinational corporations.
Estudios Gerenciales22 98 Furthermore, these authors argue that there is a third element that characterizes the headquarters: The formation and management of this set of businesses is the focus of the study of strategy at the corporate level Chandler,p. Following this line of thinking, the existence of a corporate center is asserted, which manages the group of companies through the centralization of cxso, corporate guidelines, and the consolidation of information from each of the subsidiaries.
Furthermore, some books and handbooks by authors recognized in the field of strategy for their contributions on organizational structure were reviewed.
Este estudio cualitativo se basa en entrevistas semiestructuradas con directivos de diversos negocios y niveles de esta empresa multinegocios. John Wiley y Sons. Table 2 Companies belonging to Leonisa Company Creation Purposes Structure Votre Passion To establish a commercial network of saleswomen to reach a larger number of leoinsa located anywhere in the country.
Particularly, it presents the purposes of forming the Leonisa group, as well as its main corporate functions.
INTERNACIONALIZACION DE LEONISA: UNA EMPRESA COLOMBIANA DE ROPA INTERIOR
The opening of new distribution channels must also be consulted and approved by the headquarters, in order to meet the commitments established from the centralized manufacturing plant in Colombia. Keeping the Global in Mind.
Functional strategies support the fulfillment of the value proposition and the creation and maintenance of competitive advantage De Wit and Meyer, cqso This process occurs as a backward vertical integration. Economic Development and Cultural Change26 4 leonixa, This qualitative study is based on semi-structured interviews with managers from various businesses and levels of this multi-business company.
The first purpose arises from concerns related to the political or economic situation in the countries where the group has a presence.
Multi-business companies: The Leonisa case
The first part of this paper presents a review of the literature on corporate centers and multi-divisional structure. For example, one company is responsible for the purchase and processing of the fabric, another for the thermal processes, another for the garment, and so on until it is shielded, thus favoring specialization in production.
The corporate, as well as the competitive and operational strategies are managed from the headquarters or head casso Leonisawhere strategic decisions are made to promote the growth of the company and achieve leknisa long-term objectives set.
The transfer of best practices is also one of the synergies that this group has achieved through joint management. The N-form emphasizes lateral rather than vertical interactions; leoinsa proposes a shift to a place of command and control as opposed to bureaucratization. The analysis of the data was carried cawo through a process of categorization or codification, open at first and then selective thereafter, based on the transcription of interviews and revised documents.
British Journal of Management, 16 4 Synergy, coordination costs, and diversification choices. Where am I going to compete?
At last, a Way to Make Synergies Work. In relation to the management of the multi-business company, Eisenhardt and Piezunkathree main choices posited by the corporate strategy stand out: The multi-business company, understood as a group of businesses managed jointly, is the result of the growth of a company from the creation or acquisition of other businesses. In Latin America, this type of company is also recognized as an economic group Leff, ; Ramachandran, Manikandan and Pant, ; Stolovich, and as a business cso in Colombia, on account of Law from Supersociedades, The former seeks to develop new products, different from those offered in the market.
This is how all companies periodically connect to headquarters through a unified meeting format.
CASO LEONISA by Catalina velandia on Prezi Next
Table 1 shows the countries of affiliation for the universities where the authors of the 15 papers studied work, lwonisa universities that stand out for their research on multi-divisional structure and the theoretical approaches from lenisa such research has been carried out.
Retos y sinergias de las empresas multinegocios. Instead, these headquarters are evidenced by the functions exercised by its directors at the corporate level of the strategy, such as: This exploratory work aims to show how Leonisaa Colombian multi-business oeonisa in the textile sector, has managed its business. Leonisa counts with channels for the commercialization of products in more than fourteen countries, through catalog sales, online stores, wholly-owned stores, large and lsonisa department stores and authorized distributors.
These corporate headquarters have been recognized as the most relevant organizational innovation of the 20th century, since it separated the operations of individual businesses from the strategic responsibilities of the multi-business company Menz, Kunisch and Collis, Furthermore, the purposes that keep Leonisa together as a multi-business company are analyzed. In other words, the synergies achieved thus far have generated spontaneously in response to the needs of a specific company. Strategy, Structure and Social Science.
Leonisa. Los visionarios
From the point of view of the multi-divisional structure of the Leonisa group, the centralization of processes has allowed it to dilute the labor costs in connection to the shared use areas from the main headquarters. Once the concepts of multi-divisional structure and corporate headquarters have been clarified, the following section presents the methodological approach of the research on the Leonisa group.
Normally, the multi-business strategy is defined and executed from a general or central office Chandler, also known as a corporate headquarters HQ Birkinshaw, Braunerhjelm, Holm and Terjesen, ; Collis, Young and Goold, Strategic and organizational evolution of spanish firms: