In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by . Full Book Review: Cashvertising Book Review. Cashvertising Summary by Drew Eric Whitman presents secrets of customer psychology that will help you sell anything to anyone. Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of.

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Home Contact Us Help Free delivery worldwide. The Art of Influencing Anyone Summary.

Highly recommended and a MUST for affiliate marketers pros: Note that people learn about new products in stages: Isn’t just based on science, but real tests and summarizes a hundred years on research as well.

Selling is fundamental human interaction. It’s also not poetry, comedy, or a riddle to be figured out. The thing is what if in all that whjtman copy, there’s not enough to convince Ms.

However, these secondary, learned desires are not as powerful as the biological ones. If you’ve read a few advertising books, this book would probably be common sense for you. We understand that awards are great for your image, but they will not increase your sales. You received a testimonial telling you how great their service is, and you decided to go along for the ride. The author is just presenting what works. Appeal to the all five senses.

Ads with sale prices draw 20 percent more attention. How to tell people how awesome your product or service is and actually give them this urge to buy. Captions under photos get percent greater readership than non-headline copy. Couldn’t agree more that this book is a good quick and dirty entry point to the world of copywriting.


My friend recommended me to read this book. Of course, humans are complex and have more desires, but those are secondary like wishing to be clean, efficient, or wanting to cultivate their beauty and style. You can reinforce their impulse to reciprocate gifts, eriv as free samples. Contains a lot of tips that will be useful no matter if you’re promoting your brick-and-mortar business or promoting mobile Cost-Per-Install offers online.

Here is the good news: This book is a gold mine! I was introduced to this book by those guys at the StackThatMoney forum. Or at least deploy a “”Back by popular demand”” kind of message. To create effective advertisements, you first have to get to know their customers, their needs, and feelings.

Cashvertising Summary – Drew Eric Whitman | Download PDF

Goodreads is the world’s largest site for readers with over 50 million reviews. Below we list the qhitman lessons, which will show you different strategies to make people buy, and the drwe of how you pack it up in words. So, take the easier route and work on reshuffling the importance of their existing views.

One of my favourite copywriting books. Well, advertisers have figured out the needs consumers that will get consumers to BUY. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.

It’s because of the attractive cover and title that I was interested in. Genius I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. I learn the psychology things that made me realize how people think and act in each situation.

There are a total of 17 theories, and the great part is, they are NOT over-complicated scientific article-style reads. Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.


Edgy, truthful and never at risk of pandering to the sensitivities of the reader — this book actually made a lot of harsh, honest sense. Your headline must stop them or your advertising will likely fail. Wwhitman trivia or quizzes yet.

Cashvertising by Drew Eric Whitman

Your customers want to know the value they will get out vrew your product. Because if you think the ads you’re seeing today are just pretty pictures with nice, creative copy, you’re mistaken.

If your customer is satisfied, eriic their testimonial. The book is a collection of techniques and hints that can help boost advertising efficiency and sales for almost anything.

Check out the top books of the year on our page Best Books of We do read about paper ads and web page ads, but a huge proportion of ad budget now goes to social media advertising. It’s what it said on it that made me buy. No matter what you sell–or how you sell it, this practical, whtiman book will teach you: It’s a much more concise and delightful read. And that is exactly what this book is about.

Hard for me to understand. Buy it and save yourself years of trial and error.