In marketing, value migration is the shifting of value-creating forces. Value migrates from environment, the factors that determine value are constantly changing. Adrian Slywotzky described the concept of value migration in his book. Value Migration: How to Think Several Moves Ahead of the Competition is a non- fiction book by American business consultant Adrian Slywotzky. The text was. Adrian J. Slywotzky. · Rating details · 95 ratings · 6 reviews. According to Slywotzky, “value migration” is the flow of economic and shareholder value away .
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There are no discussion topics on this book yet. Aman Vij rated it really liked it Apr 26, Brian Piercy rated it it was ok Aug 15, Hardcoverpages.
AST rated it really liked it Dec 21, Marketing strategy is the art of creating value for the customer.
This page was last edited on 30 Januaryat Slywotzky born in is valuw consultant and author of several books on economic theory and management. To view it, click here.
Steve rated it it was amazing Sep 10, Goodreads is the world’s largest site for readers with over 50 million reviews. Adrian Slywotzky provides the best framework for helping corporate titans overcome “institutional memory. Books by Adrian J.
Slywotsky’s Value Migration is timeless. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that w Adrrian to Slywotzky, “value migration” is the flow slywotkzy economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company.
Value Migration : Adrian J. Slywotzky :
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Value Migration : How to Think Several Moves Ahead of the Competition
In marketingvalue migration is the shifting of value-creating forces. To see what your friends thought of this book, please sign up.
Return to Book Page. Cfalco rated it it was amazing Dec 23, Slywotzky charts the path of Value Migration from obsolete to new business designs and identifies seven patterns of Value Migration that every manager should know. According to Slywotzky, “value migration” is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company.
Promotional media Behavioral targeting Brand ambassador Broadcasting Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Printing Product demonstration Promotional merchandise Publication Visual merchandising Web banner Word-of-mouth. A must-read book on strategy for knowledge addian and entrepreneurs.
This book describes the skills that managers will need to identify value shifts in their own industries and alywotzky craft the key moves that will determine their ability to achieve and sustain value growth.
Charles David Edinger rated it it was amazing Mar 29, He lives in Cambridge, Massachusetts. To optimize a value chain, the linkages must be well coordinated. Anish Chandy rated it really liked it Sep 01, Robin rated it really liked it Feb 16,